Table of Contents
- Spotlight Campaigns – Nationwide Presence in the TWINT App
- Featured Campaigns – Targeted Donor Engagement
- Emergency Relief Campaigns – Quick Response in Crisis Situations
Whether it’s nationwide presence in the TWINT app, personalised campaigns on the TWINT Giving Portal, or emergency relief situations, we have the right offer for your organisation.
ℹ️ Please note: To book a campaign, your organisation must already have an existing profile on the TWINT Giving Portal.
Spotlight Campaigns – Nationwide Presence in the TWINT App
Available with the National and Emergency listing packages.
Maximise your reach: Whether as a standalone campaign or a valuable addition to your existing media mix, TWINT Spotlight campaigns offer a unique opportunity to reach over 6 million active users in the TWINT app. Increase your brand awareness among new target audiences.
Gain and retain new donors: A placement in the Spotlight significantly increases the visibility of your campaign and organisation, helping you attract new donors, strengthen bonds with existing supporters, and fundraise for specific projects – directly through Switzerland’s most widely used payment app. Depending on your goals, you can either book an entire Spotlight campaign exclusively for your organisation and theme or share a campaign with up to five other organisations during special occasions like Christmas.
In addition to the Spotlight placement, your campaign will also be promoted as a Featured Campaign for four weeks, further increasing its reach and visibility.
Which images work for Spotlight: see the image requirements for Spotlight campaigns.
Key Facts
- Average reach: 5,000,000 - 7,500,000 impressions*
- Spotlight duration: 2 weeks
- Featured Campaign duration: 4 weeks
- Average click-through rate: 0.60% - 0.75%*
- Number of participating organisations: 1-6
*Average values for campaigns (excluding December & special campaigns) – figures subject to change.
Costs
- Minimum campaign budget: CHF 15,000
- Cost-per-click (CPC): From CHF 0.80 (varies by season and number of participating organisations)
- One-time setup fee: CHF 360
Are you interested? Contact us at support@trueturn.com to learn more.
Featured Campaigns – Targeted Donor Engagement
Versatile and flexible opportunities: With a Featured Campaign, you can target and personalise communication to over 300,000 annual users, even with a smaller budget. Featured Campaigns appear on the home screen of the TWINT Giving Portal, where donors discover new organisations. For locally active organisations, the campaign can be displayed only in selected regions.
Your duration, your budget. Instead of a fixed four weeks, you decide how long your Featured Campaign runs, anywhere from two weeks to six months. For example, two weeks for a short campaign or several months for a longer project. You also set in advance how much you want to spend in total. Once the budget is reached, the campaign ends automatically, so your cost risk is capped. Trying the format for the first time? Start small and scale up once it works.
Image sizes, text lengths and video specs for your campaign: see our Featured Campaign guide.
Key Facts
- Average reach: 1,000 - 5,000 impressions*
- Duration: flexible, from 2 weeks to 6 months
- Average click-through rate: 4.5% - 7%*
- More than 6 in 10 donations come from people who have never donated to the organisation before
*Average values for campaigns (excluding December & special campaigns) – figures subject to change.
Costs
- One-time setup fee: CHF 220
- CPC: CHF 1.60 per click
- Budget: you set a total budget (cost cap) between CHF 350 and CHF 5,000. The campaign ends automatically once it is reached.
Ready to start? Plan your Featured Campaign directly in TrueTurn Bridge. No access to TrueTurn Bridge yet? Contact support@trueturn.com and we will set it up for you.
Emergency Relief Campaigns – Quick Response in Crisis Situations
Available with the National and Emergency listing packages. With the Emergency listing, your organisation gets priority onboarding. With National, participation depends on availability.
Mobilise donors in no time: In times of environmental disasters and (inter)national conflicts, emergency relief campaigns are becoming increasingly important. Thanks to the TWINT Community, over CHF 10 million has already been raised for acute emergency aid in the past. Would you like to find out more about the Emergency listing? Contact support@trueturn.com.
Are you ready to make even more of the TWINT Giving Portal?
Feel free to contact our campaign team at support@trueturn.com.