Images used in your organisation profile or campaign must be responsible and in line with the tone of the portal. The following criteria apply to all images on the TWINT donation portal. TWINT Spotlight campaigns have additional requirements.
Your images must:
- Authentically reflect the purpose and values of your organisation
- Respect the dignity, safety, and privacy of the people depicted
- Be shown in a clear, understandable, and realistic context
- Comply with applicable data protection laws
- Be technically high-quality and professionally produced
- Be created under fair and as CO₂-efficient conditions as possible
Not allowed are:
- Black-and-white images
- Image collages
- Images with embedded text or logos
- Shocking or brutal images
- Patronising or power-imbalanced portrayals
- Reproduction of stereotypes or clichés
Failure to comply with these guidelines may result in your organisation being temporarily removed from the TWINT donation portal until the image material is replaced. Planned campaigns may be cancelled. TrueTurn reserves the right to review your images based on additional criteria.
How to convince potential donors
Powerful images are key to the success of your organisation on the TWINT donation portal and should be chosen responsibly. Consider the following aspects:
- Create emotional closeness: Show positive moments – hope, help, impact
- Use light & composition consciously: Friendly lighting, clear structure, natural colours
- Empowerment over pity: Present people as active agents, not helpless victims
- Secure rights and consent: Always obtain clear consent from the people shown
- Maintain cultural sensitivity: Whenever possible, work with locally experienced photographers
- Promote diversity & inclusion: Show a variety of age groups, genders, backgrounds, and life situations
Are you currently preparing image material for the TWINT donation portal and unsure about your selection? We're happy to support you – just contact us at support@trueturn.com. Together we’ll ensure a compelling presence for your organisation.